Local SEO is a crucial for small businesses in and around Montreal.
With a solid and comprehensive Local SEO strategy in place, you can dominate your industry keywords for your city.
Local SEO is the process of optimizing your website so that your website can gain higher local search keyword rankings. Mobile search is gaining so much momentum that it is estimated that over 1/3 of all searches in 2015 will be local.
To use Google AdWords, a user must be prepared to ‘bid’ a dollar amount on a keyword(s). Most people think that the highest bid actually wins and then they automatically get the highest position in Google Search results, but this is actually not the case. Google continues to attempt to provide searchers with the ultimate experience and they believe the more relevant the results being delivered to the searcher, the more the searcher will be happy with what they find. It is for that reason that "click-through-rates" or CTR help in determining the position you receive. Importantly, if your advertisements achieve top spot for Google Search because you bid and could afford to pay the most, but no one is clicking on them, you may find your position drop shortly after.
Local SEO is actually how we got started in the web marketing business. One of our first contracts was with a Montreal event planning & catering company. Our duty was to take this company's website (which just launched it's website a few weeks earlier) from being virtually non-existent on the internet to ranking for local high volume keywords within 6 to 9 months. After six months, we were able to rank in the top 10 in Google for more than 30 of their targeted keywords. Here is a snap shot of the first 4 months:
COMPANY TOTALS - After each month
|Month 1||Month 2||Month 3||Month 4|
|TARGETED KEYWORDS - AVERAGE POSITION|
|Targeted Keyword 1||36||6.7||3.9||2.6|
|Targeted Keyword 2||28||9.5||7||3|
|Targeted Keyword 3||75||11.4||9||4.2|
|Targeted Keyword 4||-||13.3||11||5.1|
|Targeted Keyword 5||80||9.9||6.7||5.3|
In general, local search engine optimization provides the highest return for companies that sell directly to the consumer so having your website or service ranking as high as possible in Google, Yahoo or Bing could be the difference between having a full schedule and struggling to fill the time slots.
Doctors, Lawyers, Accountants, Plumbers, Contractors, Event Planners and Roofers have some of the most competitive professions/industries and the smaller the city (that the company operates in), the more important it is to rank high in the search engine results pages.
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